The Price Hike: From Official Rates to Market Realities
The Price Hike: From Official Rates to Market Realities

Punjab's Poultry Predicament: A Pricey Plate and a Strike-Fueled Scramble
Chicken, a staple protein source in Pakistan, has become a source of frustration for both consumers and sellers in Punjab. Prices have skyrocketed, leading to a complex situation marked by high costs, supply disruptions, and finger-pointing between industry players.
The Price Hike: From Official Rates to Market Realities
The Government of Punjab sets official retail prices for live broiler chicken. As of April 16th, 2024, this price stood at Rs. 463 per kilogram. However, this is where the official story diverges from the market reality.
Poultry traders claim they are incurring higher costs from producers, forcing them to sell live chicken at a higher price – around Rs. 495 per kilogram according to news reports. This translates to a markup of Rs. 32 per kilogram, exceeding the government-mandated price.
This price hike extends further down the supply chain. Consumers looking for dressed chicken (cut chicken pieces) at retail shops are facing prices as high as Rs. 780 per kilogram, a significant increase compared to the government-set retail price.
The Strike Action and its Ripples
In response to the price squeeze, the Punjab Poultry Traders Association initiated a strike on April 17th, 2024. This strike involved refusing to supply chicken to retailers across Punjab. The stated aim was to pressure the government to intervene and address the rising production costs faced by poultry farmers.
The strike's immediate impact was a disruption in the chicken supply chain. Many retailers, especially smaller shops, were forced to close due to a lack of stock. This caused inconvenience for consumers who faced difficulties finding chicken, a commonly consumed protein source.
A Complex Web of Reasons Behind the Inflation
Several factors are contributing to the current situation:
- Rising Feed Costs: Poultry feed prices have been steadily increasing due to factors like a global grain shortage and rising fuel costs impacting transportation. This increase in production costs is being passed down the chain to consumers.
- Supply Chain Bottlenecks: Disruptions in the global supply chain, caused by factors like the ongoing pandemic and the war in Ukraine, are impacting the availability and cost of essential ingredients for poultry feed.
- Demand and Supply Imbalance: While demand for chicken remains high, there may be temporary supply constraints due to factors like disease outbreaks or adjustments in production cycles.
The Search for Solutions: A Balancing Act
Addressing this issue requires a multi-pronged approach:
- Government Intervention: The government can play a role by facilitating dialogue between producers, traders, and retailers. Additionally, exploring measures to subsidize feed costs or address supply chain bottlenecks could help stabilize prices.
- Industry Cooperation: Cooperation between industry players is crucial. Poultry farmers need to find ways to manage production costs effectively, while traders and retailers need to ensure fair pricing practices.
- Consumer Awareness: Consumers can play a role by being informed about market trends and exploring alternative protein sources when chicken prices are high.
Beyond the Chicken: A Reflection on Inflation's Broader Impact
The chicken price hike in Punjab is a microcosm of a larger problem - inflation. Rising prices across various commodities are putting a strain on household budgets in Pakistan.
The situation highlights the need for long-term economic policies that promote sustainable agricultural practices, diversify food sources, and build resilience in the supply chain.
Conclusion: A Chicken and Egg Situation?
The current situation in Punjab's poultry market is a complex one. Finding a solution requires a collaborative effort from various stakeholders. Whether the price of chicken comes down or not remains to be seen, but one thing is clear: addressing inflation and ensuring food security requires a multi-faceted approach.
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